The Way The Wind IS Blowing.. The aerial view of Pop Culture 2016

A lot of what Sphinx does is watch patterns. Cool people call these trends but that word means something fleeting and malleable to many and the changes in patterns especially in the past few years have been slower moving but overall more permanent. What follows are our thoughts on how our core pop culture markets are changing and that includes the past few years not just 2016. Overall reoccurring theme is a desire for the…